Embracing Motherhood, Comfort, Heritage and the Sensuality of Women: A Converstion with Amaryllis Neyland, Founder of DayFox

Introduction:Meet Amaryllis Neyland, the visionary behindDayFox,a brand that not only provides innovative solutions but also pays homage to her family’s legacy. In an exclusive interview, Amaryllis shares her heartfelt journey as a new mom, entrepreneur, and innovator unveiling the inspiration behindDayFoxand the challenges she overcame.

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The Birth of DayFox:Q1:
Amaryllis, can you share the story behind the name DayFox and its significance to your family?Amaryllis: The nameDayFox
is a tribute to my grandparents, merging my father’s lineage — Day and Fox. It’s a reminder that we, as women, are always foxes and should always be able to feel our best! My family had great ideas but struggled to bring them to life.DayFoxemerged based on my experiences, skills, and my absolute determination to fix this problem after becoming a mother.

Q2: How did your personal discomfort inspire the creation of DayFox products?Amaryllis: Conventional robes were a source of discomfort due to moisture accumulation under the breast. As a new mom, this issue intensified during breastfeeding. The frustration led to the creation ofDayFoxproducts, addressing the discomfort and providing a solution for mothers like me.

Q3:
For women unfamiliar with this issue, can you explain why DayFox products are not only for new moms but for all women experiencing discomfort under their breasts?Amaryllis: Absolutely. Sweating under the breasts is a common issue for many women, not just new moms. It’s an experience that those who haven’t faced it may not understand. The inception of this product stems from years of personally grappling with the issue, often resorting to makeshift solutions like rolling up a towel. Conversations with other women revealed that I was not alone in seeking a solution for this common discomfort. After the birth of my child, I knew I was ready to move forward.

DayFoxproducts help eliminate the discomfort women feel when moisture and sweat, accumulate under their breast. Women have resorted to chemicals and other makeshift items to help alleviate their discomfort. Our innovative product absorbs and wicks away moisture from under the breast without using chemicals.

DayFox
products work for all women dealing with this problem, providing comfort whether at home or the spa. It is important that all women feel beautiful, comfortable and foxy.

Q4:
How does the name DayFox play into the brand’s mission and the experience you aim to create for women?Amaryllis:
DayFoxis not just a name; it’s a reminder of my heritage and a call to embrace our inner fox. It’s a tribute to my grandparents and a that every woman should always feel like a fox, confident and comfortable in her own skin.

Identifying the Market:Q5:
Amaryllis, how did you recognize the market potential for DayFox products, especially among breastfeeding moms?Amaryllis:Attending a women in business event was a turning point for me. I connected with three invaluable mentors who guided me in understanding our market. With 167 million women in America, targeting the 3.6 million new mothers annually, we aim to acquire 20% of breastfeeding women, yielding 200,000 customers annually.

Q6: Beyond breastfeeding moms, are there other market segments DayFox products cater to?Amaryllis:Yes. Our focus group revealed additional segments, such as women experiencing discomfort at spas. This insight fueled the expansion of our product line, including theDayFox
robe for home use and a nursing t-shirt for moms on the go.

Milestones and Growth:Q7:
Amaryllis, could you share the key milestones in DayFox’s journey, such as filing a patent and trademarking the name?Amaryllis: Investing in the right professionals and being part ofInventors Club for Womenhas been key. This organization gave me access to professionals I can trust and the step by step process that allowed me to file my own provisional patent. Additionally, I was able to file a trademark which builds my IP portfolio. These are not only a milestones but crucial steps in the startup process. With the support of
ICW® Capital
and a patent attorney we’ve submitted a provisional patent and started the trademark process.

Q8: What are other organizations that have helped you along your journey so far? Attending my firstWBENC
event, I met three women that have helped me make important connections on the journey towards launchingDayFox.

Future Plans:Q9:
Amaryllis, winning theSephora Beauty Grant
is a major goal. How do you envision utilizing the grant to achieve DayFox’s objectives?Amaryllis: Winning theSephora Beauty Grant
would sendDayFoxto new levels. We plan to invest in direct-to-consumer marketing, attend trade shows, and refine our products through customer feedback. The grant will also help us with collaboration partnerships with retailers and spas, tapping into the $21 billion spa industry.

Q10:
Looking ahead, what are your plans for the next year, and how do you see DayFox evolving?Amaryllis: Our goal is to sell 500 units by the end of 2024. Grant money will support marketing campaigns, trade shows, and give me the flexibilty to hire a team for customer service, research and development. We aim to makeDayFoxa household name and a significant player in the beauty industry.

It was insightful and inspiring to interview this amazing innovator andICW® Capitalmember. We are grateful she is part of our ICW® Capital community. Amaryllis Neyland invites everyone to be part of theDayFoxjourney, revolutionizing comfort for all women and leaving an lasting mark on the beauty and wellness industry. Please take a moment tosign up
for updates and the opportunity to be part of a beta test group.

Whether at home or the spa,DayFoxis here to fix a problem women have been facing but have not talked about. The common yet often overlooked issue of under-breast discomfort, while honoring the legacy and spirit behind the nameDayFox.